DNA Seattle Blog

JC PENNEY WANTS YOU BACK

My business partner has said on more than one occasion, “For the price of a small admission, you gain a huge audience.”  That must be the strategy JC Penney is taking. After the massive and ...

May, 02 · in Industry News

BEECHER’S AND BUTTER

What can you learn from the leader of one of the world’s most awesome cheese brands, and the creative genius behind the coolest nail lacquer? Find out when you check out the latest issue of ...

Apr, 18 · in Uncategorized

BE WHO YOU ARE

I’ll admit, I’m not a JC Penney customer – at least not today. But as a kid growing up in the midwest in a budget-strapped, lower-middle class family, JC Penney is where my mom did ...

Apr, 10

SHARE >

We’re excited to “share” our new campaign for BECU. It’s an incredible testament to an amazing brand and business, as well as a fantastic collaboration with our client: http://www.bizjournals.com/seattle/blog/socialmadness/2013/04/with-tweets-and-facebook-likes-becu.html   Here’s the brand spot And ...

Apr, 01

ASK JOSH – EPISODE #3

DNA Seattle Presents “Ask Josh” – answers to questions you never asked, from DNA’s resident know-it-all. In episode #3, Josh talks about whether switching to a dollar coin will save us money or not, and ...

Mar, 29

NEW CAMPAIGN FROM GROUP HEALTH TELLS THEIR STORY OF LEADERSHIP

Radicals. Communists. Group Death. All terms used to describe our client Group Health. Is it fair or justified? Probably not, but it’s the price they pay for being a leader. The situation harkens back to ...

Mar, 18

THE CMO BRIEF

Chief Marketing Officers have it rough. Expectations and pressure are higher than ever, and tenure for the average CMO is shorter and shorter. We know it’s rough out there. We work with you every day ...

Mar, 15

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    Proud to add Darlene Corkrum of Virginia Mason Medical Center and Noelle Bortfeld of Windermere Real Estate to the... http://t.co/aUZWAVQADp

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