The Clinton Global Initiative has secured billions in donations from the world’s most powerful corporations. But these partner organizations are asked to do more than simply cut a check. At each annual meeting, they make a very public commitment to address a particular problem in the world. Whether it’s clean water for rural Africa, improving education in the US or obtaining better access to healthcare in Europe, each commitment promises a timeframe and specific, measurable results.
To support these worthy aims, The Economist provided space for a series of double page spreads throughout the year. And the Clinton Global Initiative asked DNA to help create a campaign that would publicize the most noteworthy commitments and reward the partners who had made them.
Of course, the true result here has been a real and often dramatic improvement in people’s lives. But we’re proud that this pro bono campaign helped enhance awareness and meaning for the good work being done, and supported record attendance at the Initiative’s latest annual meeting and an unprecedented number of new commitments around the world.